Namyang City
Design the identity of Namyang city.
Think about the new identity of Namyang city and design a new brand. Think about a new and innovative design that distinguishes Namyang city from other cities. The client wants a design that uses logos and symbols in various patterns. Design a flexible brand that can be modified as the city develops.
For Namyangju City's logo, I tried to capture the historical and emmerging image of Namyangju. I drew the logo with oriental brush touch using the initial letter N for the old and traditional vibe and serif font to give a modern feeling. And I chose dark green as the primary colour to express the peaceful atmosphere of Namyangju city.
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Green shows the eco-friendly and light pink is for quiet and peaceful atmosphere of the city.
The client wanted a symbolic pattern or theme that shows the city's identity even when adapted to various shapes. So I took the oriental brush stroke and iterated into different visual icons.
Mock-up
